Job Postings

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Current Job Postings

Current as of April 21, 2021

Director of Social Media

The Rochester Fringe Festival is seeking a Director of Social Media. This position will be filled by an independent contractor who plays a key role in the promotion of the festival and provides full-scale social media relations for the 10th annual KeyBank Rochester Fringe Festival while working in collaboration within the Fringe PR & Marketing Team.

Hold up. Job descriptions are rarely exciting, which doesn’t work for the Fringe. So, let’s amp this up a bit, shall we?

You get to TELL EVERYONE about the Fringe! And, you get to TELL THE FRINGE how to be great at social media relations. And then you get to BE GREAT at social media relations for the Fringe, which will grow the base of FRINGE FANATICS who will support the ongoing growth and sustainability of this BLOW-YOUR-MIND, multi-disciplinary performing arts festival.

To be clear, this is an Amazing Leadership Opportunity! You’re not just DOING social media, you are OWNING IT.

Let’s talk strategy for a minute. You’ll get to brainstorm with the Festival Producer and other Fringe leaders on new ideas and initiatives, identifying possibilities for further online engagement and other social media relations opportunities within the designated budget. You are encouraged and expected to stay on top of trends and leverage them effectively. You will recommend additional channels and innovative usage of existing channels: Facebook, Instagram, Twitter, and LinkedIn.

You get to make tons of Fringe Friends! Working together with your Marketing/PR team members - among others - you’ll be continuously soliciting and providing feedback that will ensure that all digital content responsibly and joyously celebrates the Fringe.

You’ve also got to want to write copy. Since you aren’t responsible for graphic design - but you’ll have the opportunity to influence it - one of your primary creative opportunities is to develop the content that accompanies the images you will post. This content must be consistent with the Copywriter’s tone and language on all channels, so that the Fringe speaks in one voice to our audience. It’s a fun challenge to operate within brand parameters and still inject some of your own personality. And do this with confidence, only seeking approval when you sense that you might be taking a creative risk the Festival Producer would want to know about in advance.

Since we want to continuously enhance the way we interact with our fans, it’s important to regularly monitor and measure social media impact. This includes actively connecting with independent Fringe venues and shows to maximize their reach and impact. Then, you’ll make adjustments accordingly, experimenting to determine what lands best with the Fringe audience.

If you’re already a Fringe Fanatic, you’ll be able to hit the ground running! If not, you can quickly come up to speed by being resourceful and learning everything there is to know about the Fringe. This is super important because not only will you be the CHIEF MESSAGE DISTRIBUTOR but you’ll also be fielding questions from people who engage with the Fringe via social media. You have to be just as responsive, professional, and upbeat with the thousandth inquiry as you are with the first. And you may just get to train an intern to help you, which means you’ve gotta be a good role model. Of course.

And, occasionally you’ll be called on to pitch in to help in areas that may seem out of the scope of your role. The Fringe needs team members who are eager and able to stretch themselves and lend a hand without hesitation.

Sadly, not everyone can do or have this phenomenal job. We do have to set the bar somewhere, to make sure you come equipped with the fundamental knowledge, skills, and abilities that will enable your success and enjoyment in this role.

Must haves:

  • Bachelors Degree
  • Experience in leading social media for a brand
  • Knowledge of Rochester area
  • Strong experience across Twitter, Facebook, and Instagram
  • Willingness and ability to generate copy for social media posts

Strongly preferred but not absolutely required:

  • Experience in performing arts or festivals
  • Experience in theatre marketing

If you’re still with us this far into the job posting, you have all the must haves, and you are SUPER DUPER PUMPED about the Director of Social Media leadership opportunity, we want to hear from you!

To apply, please send your cover letter and resume to

The Rochester Fringe Festival, Inc. (the “Fringe”) is firmly committed to creating a respectful working environment and prohibits unlawful discrimination or harassment based on race, sex, gender, age, religion, disability, sexual orientation, gender expression, predisposing genetic characteristics, genetic information, national origin, military status, color, marital status, domestic violence victim status, or any other characteristics protected by law.  This prohibition against unlawful discrimination and harassment applies to all terms and conditions of employment, including hiring, placement, assignment of duties, training, promotion, termination, compensation and benefits.  All Fringe employees are responsible, individually and collectively, for fostering respect and teamwork in the workplace and for complying with this policy prohibiting discrimination and harassment in all facets of the Fringe’s business.

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